THE WORD ‘PATAAKA’ SYMBOLIZES CELEBRATION, JOY & NEW BEGINNINGS

The genesis of the brand ‘Pataaka’ is a marriage between the design languages of Austria and India but with a modern touch. It is subtle (at times conservative) and elegant like Vienna, yet opulent and striking, reminiscent of the artworks from Klimt’s era, adorned with all that gold. It is full of culture and texture like the unparalleled craftsmanship that comes from India, while being free and unafraid.

Rooted in Joy & Celebration, Pataaka is conceptualised in the city of Vienna, but has an Indian soul. Aimed to be an ode to pure, natural, silver & gold fine and demi-fine jewellery ingrained in culture and artistry, Pataaka is here to spread joy.

"It is an ode to the cultures, tradition and art of both these countries that left a deep impact on me – one that is my Motherland and another that is my ‘Dreamland."

Natasha, Co-Founder Pataaka

Welcome To

Rooted in the belief that art, in all its form, should inspire & uplift. Our brand brings together artistry from across the globe, merging traditional craftsmanship with modernity by offering fine, demi-fine jewellery with pure, recycled metals and authentic, natural gemstones.

All while supporting and empowering women and small businesses from all over the world.

Meet the Founders

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AN ODE TO FINE ARTISTRY